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The Sims 3

The Sims turns 10

Has generated $2.5 billion in sales

Ten years ago today EA and Maxis unleashed a phenomenon that must be seen as one of the most formidable successes in gaming - {The Sims}. Total unit sales including full games, expansions and updates amount to 125 million.

A few quick facts from the press release:

"The franchise has generated more than $2.5B of revenue putting it in the same class as blockbuster films Avatar, Titanic, and The Matrix Trilogy.

{The Sims}, available in 60 countries and 22 languages, remains a worldwide cultural touchstone for its enormous and growing fan base by continuing to evolve its content and remain current. Since its June 2009 launch, {The Sims 3} has sold more than 4.5 million units worldwide to date and holds the #1 best-selling PC title for 2009 in North America and Europe."

Happy birthday!