Skate 3 Lizard King Trailer

New trailer from {Skate 3}, all the way from EA and Black Box. Not sure what is actually going on here...he skates a bit, then is hit by a car, then skates again down the same street and is not hit by a car? Then game logo and trailer is over. Check it out and please explain the whole thing to me. And really, who is the Lizard King in this trailer? To me, that's Jim Morrison, not this guy. Whoever he is. Oh, I am so not down with the kids anymore, my street rep is crumbling...