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Sesame Street: Once Upon a Monster

Schafer, Cookie Monster, Zombies.

...and the worst pitch in history.

We'd never think we'd hear the words "zombies" and "Sesame Street" in the same sentence, but then we never thought to hear of the day that Tim Schafer was working on a game to tie in with the children's TV program.

Cue an unusual ad campaign that ties in nicely with the spirit of the characters starring in the family-friendly Kinect title, as the head of Double Fine pitches the idea to the Cookie Monster.

We're hoping this is the start of a series of ads with Tim making his way round key characters from the cast as he outlines the game. It's the sort of introduction to Double Fine's titles that we've grown to love.