Oculus Rift to eventually be free?

Oculus Rift, the VR headset that has been wowing audiences at trade shows and events in recent months, could one day be free according to CEO Brendan Iribe.

Currently available as $300 dev kit, the team behind the exciting tech are hoping that one day a subsidised deal would able them to launch the technology at a significantly reduced price, maybe even for free.

"The lower the price point, the wider the audience," Iribe told Edge at Develop in Brighton last week. "We have all kinds of fantasy ideas. We'd love it to be free one day, so how do we get it as close to free as possible? Obviously it won't be that in the beginning. We're targeting the $300 price point right now but there's the potential that it could get much less expensive with a few different relationships and strategies."

"You can imagine if Microsoft and Sony can go out and subsidise consoles because there's enough money to be made on software and other areas, then there's the potential that this, in partnership, could get subsidised. Let's say there was some game you played in VR that everybody loved and everybody played and we made $100 a month - or even $10 a month - at some point the hardware's cheap enough and we're making enough that we could be giving away the headset."

"We're not there yet, but we're sitting there thinking all the time, how can we make this free? You want everybody to play it and the cheaper it is, the more people are going to go out and buy it. Today it's a $300 dev kit but we're thinking about how to get it out to as many people as possible."

We got hands on with the tech at E3, and you can read about our experiences with {EVE-VR} here.