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There hasn't been a whole lot of challenger to EA Sports' crown since they put their hands on the exclusive NFL license a few years back. This spring Natural Motion are tackling the Madden behemoth from a new angle, but putting the camera down closer to the field, and focusing on the physical aspect of the game.

We will bring you a video interview with associate producer Rob Donald soon on GRTV. Until then you should take a closer look at the new screens and the trailer below.