Lucy Bradshaw: Sim City Interview

Without a doubt news of the invigorated Sim City - appearing both as a boxed product and in the form of Sim City Social - was one of the most warmly received announcements at this year's E3.

We caught up with Lucy Bradshaw, Maxis Senior Vice-President, to talk the new Sim City and Sim City Social, and how connectivity and tweaking statistics changes the series. It's definitely worth watching the entire thing as she goes into detail about what's making the new game tick - so turn off the Olympics coverage, pop in your headphones and settle in.