Booth babes up for grabs

EA got into a bit of hot water over a new PR stunt for {Dante's Inferno} at Comic-Con in San Diego last week. You may recall EA had some people dress up to fake a religious protest against the game during E3 in Los Angeles and this time their target was booth babes. In a competition open to visitors of Comic-Con dubbed "Sin to Win", where visitors were asked to take pictures of themselves and booth babes for a chance to win a night out with two of the {Dante's Inferno} girls, a limo ride and a "chest full of booty"...

Apart from the obvious tackiness of the competition EA have been criticised for including any and all booth babes in the competition. EA's {Dante's Inferno} team issued an apology on twitter, clearing some of the issue up.

It should of course have been clear to begin with. It was a bad idea... What's next? Obese booth babes that eat sausages for five days straight during Gamescom in Cologne? I shouldn't be giving these guys any ideas...